Personal Branding
Every graphic designer has something to represent themselves they place on their work, be it a logo, a illustration, type, or both. As such, I would need one as I plan to become a graphic designer. So, I created my own ID to represent myself.
Logo research
I did some logo research to help give some ideas in both fonts and designs for my personal branding. These logos are from other designers within the same field as me or another business. Along with the types of fonts they used and format that they went with to complement the design. And displaying the design of the logo such as simple, complex, or just the type.
Important Message
I wish to convey is a beautiful, cute, mature and calm image and how I'll achieve that is using soft edges along with soft but mature colors for the logo.
Graphic Designer’s Path
I'm a graphic designer, because I have always loved drawing since I was little and due to having two cousins in graphic design, it helped inspire me to become a graphic designer to show my skills in a working setting.
Moodboard
Using the creative brief, I began to create a moodboard to show who I am and what my interests and personality were. This way it not only give me inspirations for the brand design, but also what feelings and images I wish to present in the design that represents me. That way, people will now it’s me without needing to see my name when they see it on my work.
Font & Color Research
Before beginning the sketching process, I began to do work on some font research for possible fonts options for my name that will be included with the design. I wanted to find a font that was not only professional but also had a creative and colorful feeling and look to it, while still being eligible. Through the search, I found 11 possible font options that I could use for the name’s type that had the feeling and look I was aiming for. Then, I began looking for some color palettes that could be used for the design that I liked or came from the moodboard. Through my research, I found four possible color palettes that could be used in the design. The first two palettes at the top are based on the night sky, while the bottom two are pastel colors that I liked.
Word dump & Mind Map
Then, I first did a word dump and a mind map to give some ideas for sketches. With the word dump, I listed feelings, imagery, designs, and things that would be that represented me and things I liked. I was able to list 5o words that are connected to me. While for the mind map, I first started with the word me before using some words from the dump to branch off from one another while also adding more words that weren’t on the list.
Symbol & Logo Sketches
Using the word dump and the mind map, I sketched out 20 symbols that could be used for the logo sketches. I picked 20 words that could be sketched out that I feel that would represent me the best. Then, I created 20 logo sketches by combining two symbols together to make a unique designs. I also labeled them so it’s easier to tell which two symbols were used. Since some symbols aren’t that noticeable at first glance.
Option #1
Using the feedback from the sketches, I began the digital design process, I did this by taking five of designs that I liked the best and worked. In this logo design, I used sketch #17 and used black and white for this stage. I used the white to make some white space for the lines on the cupcake cup, the stars, and the cupcake top/bottom. As for type, I went with a serif font for my name and placed the type at the bottom.
Option #2
In this logo design, I used sketch #3 and used black and white in this design. I took the ‘M’ from the type and made it bigger in the middle while adding some bumps on the bottom. Then, I used the white to make some white space for the markings in the ‘M’ to look like a fiesta flag. As for type, I went with a sans serif font for my name and placed the type at the bottom.
Option #3
In this logo design, I used sketch #14 and drew the cat by making it look like a plush while the tail is that of an art brush. Then, I used the white to make some white space for the cat’s face, leg, paws, and the brush. As for type, I went with a serif font for my name and placed the type in arch format. I placed my first name at the top of the design while my last name is at the bottom.
Option #4
In this logo design, I used sketch #2 and drew a cat’s head and place a rose, in a grey color, on the head. Then, I used the white to make some white space on the cat’s head for the closed eyes, nose, and whiskers. As for type, I went with a serif font for my name and placed the type in arch format. I placed my first name at the top of the design while my last name is at the bottom.
Option #5
In this logo design, I used sketch #18 and drew a heart along with wings. Then, I used the white to make some white space on the heart to make it look like a gemstone. As for type, I went with a serif font for my name and placed the type in arch format for the top type while a line format for the bottom. I placed my first name at the top of the design while my last name is at the bottom.
Logo Drafts
Using the feedback, I went with option #2 and made two variations of the design. For both designs, I made the ‘M’ thicker and have a curve at the bottom and the markings a bit bigger. The design on the left, I added some more bumps at the bottom with a curve line to resemble that of a cat. And used a bold sans serif. While for the design on the right, I removed the bumps and didn’t add the tail and type at the bottom.
Final
In the final, I went with the right design and added a dark blue to the design. Originally, I was gonna add three more variations in three different colors but decided not to as the blue color works really well. Then, changed the font type to a different sans serif. And made the type be in all uppercase in a medium style, so it’s not too thin but not too bold.